Neighborly's Illustrator, Carmelle, on Her Favorite Card
"I love every one of our cards! They each hold a special place in my heart, but if I had to choose my favorite (so far) I would choose our postcard from Halloween. When Robin told me her thoughts for the copy, I immediately thought, 'Genius!' and I knew exactly how I wanted the illustrations to look.
I originally had the layout in a greeting card format, but I knew something just wasn't right. At the last minute I thought, 'What if we did this as a postcard?'. I changed the background to black which made the ghosts contrast more, and once I did that, I knew we had a winner.
I love how we played with the word 'boo' and after putting it all together, I fell in love with it.
Shout out to my 'boo' Robin for the hilarious card concept!"