My brainstorming process...
I'll first say that I think of card ideas anywhere and everywhere. Sometimes I'm on the train and use my phone to jot down an idea or sometimes I grab a sticky note at work so I won't forget. Sometimes I'll even text Carmelle and just say "Remind me!"
Holidays are different though because I know we have a deadline we're working against. The brainstorming has to be a bit more streamlined. For Valentine's Day, I started with a word cloud. It looked like this...
Junky, I know. By putting words that remind me of Valentine's Day in a "cloud", I begin to think of word associations and that's when the fun begins. With the "Thirst" card my thoughts went something like this...
- If you love someone you would do anything for them
- Hmm, but does that make you desperate if you're out here doing ANYTHING?
- Love shouldn't make you look desperate and thirsty
- The thirst is real out here
- My thirst is real for you
And voila! I flipped what's usually an insult (looking thirsty) into a compliment (show someone you really care about them).
I of course let Carmelle run wild with ways to bring the words to life, but I also offer suggestions because it's only natural that something pop into my head. I envisioned the ingredient label on a drink to illustrate the card. I thought we'd put things like "Total Love 90, Sugar 80g, YOU 100g). Basically, I was doing the most. *Carmelle to the rescue*. Read on to see how the card came to life!